Tips on how to more effectively market your website and increase your ROI.
Use the Power of Inbound Marketing To Unleash A Whole New Animal As more and more small businesses struggle to gain a competitive edge, it is becoming important to find a unique set of tools that can maximize the potential profit from every advertising dollar you spend. Forget about the old days of having to…
What is a bounce? A bounce is someone who goes to your website and leaves after looking at the first page. A good bounce rate depends on several factors, but a rule of thumb is that under 50% should be your first goal. You can find your bounce rate in Google Analytics under Audience Overview….
Cool info-graphic from Sprout. Courtesy of: Quick Sprout
Are you using Google Places or Google +? You should be. I assume you would like your business found. I bet you would like them to visit your website. I think you might even like them to contact you. Maybe, buy your product or service? Well, it all starts from finding you. More people search…
Pinterest for Content Marketing It seems Pinterest isn’t just for recipes, crafts, decorating and DIY. If you aren’t using Pinterest to promote your marketing content, you need to start thinking about it. Why? Pinterest: In 2 yrs surpassed 10 million users – Capable of driving more referral traffic than twitter Pinterest users are twice as…
Be More Productive I came across a great Infographic by Anna Vital founder of Adioma with tips on how to get more out of your day and be more productive. Some of these tips may apply to work, some to home and some to both. I hope some of these will help you be more…
Do you think business cards are an outdated marketing tool? According to an article on Manta and the comments by readers the answer is no. There are a lot of reasons these little, dependable, easy to carry cards should not be forgotten. Let’s face it. Wherever you are, using business cards are a personal way…
What do clients think of your business? Customers research businesses and look for reviews of those businesses. Having testimonials on your website and on your google places or yahoo local listings can attract new clients. Think about it. If you are researching two companies who are competitors, one has rave reviews on their website and listings…
How to Turn Customers into Leads? Collect Leads from Contact Forms On the contact form ask prospects to provide only information that will enable you to quickly follow up. Small contact forms with only 3 fields convert at a rate of 25% (Quick Sprout) Follow Up Quickly. Organize your leads so you can follow up quickly….
If you are running a business, learning how to set business goals is important to your success. Use the SMART process for creating goals. Specify, Measurable, Achievable, Realistic, Time 1. Set clear definable goals that are achievable and stick with them. 2. Write them down. 3. Don’t Procrastinate. Identify a specific goal, and with short…