It seems Pinterest isn’t just for recipes, crafts, decorating and DIY.  If you aren’t using Pinterest to promote your marketing content, you need to start thinking about it.  Why?

Pinterest:

  • In 2 yrs surpassed 10 million users –
  • Capable of driving more referral traffic than twitter
  • Pinterest users are twice as likely to interact with brands than people on Facebook

Tips for Pinterest

  • Write unique quality content- Seems article pins are the new big thing
  • Very important : Add visually appealing images. It’s the first thing people will notice even if you are pinning an article. Make the image descriptive and relevant to the content
  • Pins do show up in Google searches

Just like other forms of social media Pinterest may not be for all businesses.  Do a little research and see if Pinterest can work for you

(For a little more information check out this blog article. http://blog.hubspot.com/marketing/pinterest-announces-rich-pins-for-articles-nj