Using Pinterest for Content Marketing

David KauffmanWeekly Tips

It seems Pinterest isn’t just for recipes, crafts, decorating and DIY.  If you aren’t using Pinterest to promote your marketing content, you need to start thinking about it.  Why?

Pinterest:

  • In 2 yrs surpassed 10 million users –
  • Capable of driving more referral traffic than twitter
  • Pinterest users are twice as likely to interact with brands than people on Facebook

Tips for Pinterest

  • Write unique quality content- Seems article pins are the new big thing
  • Very important : Add visually appealing images. It’s the first thing people will notice even if you are pinning an article. Make the image descriptive and relevant to the content
  • Pins do show up in Google searches

Just like other forms of social media Pinterest may not be for all businesses.  Do a little research and see if Pinterest can work for you

(For a little more information check out this blog article. http://blog.hubspot.com/marketing/pinterest-announces-rich-pins-for-articles-nj