Category: Weekly Tips

The biggest goal of any website is to get customers to take action.  Conversion Optimization is getting a higher number of visitors to take action and become a lead or a customer.

Here are some Tips to help get conversion rates up

1. Do website optimization first to get your bounce rate down. This will definitely help you get conversions. After all, if visitors don’t stay you have no chance at a conversion.

2. People buy on emotion, passion, and desire. Get them excited.

3. Sell benefits of products and services not the features.

4. Use testimonials as a way to build trust.

5. Do split testing with 2 different pages to see which performs better.

6.  Make it easy for visitors to take action with easy to locate call to action buttons.

7. Try different registration forms and ask only for data you need. Asking too much information will make them suspicious.

8. Cut down on text on your website.  Try great headlines and bulleted lists if you want them to read text.

Check out our Conversion Optimization page and SEO Calculator.

 

 

 

Press releases have changed over the years.

Your company may be launching a new product or service, having a grand opening for a new location or sponsoring a charity event which involves a well known personality.  You may even have won an award in your industry.  Try a press release if you have a newsworthy, even weird human interest story that may catch on.

Here are a few reasons a press release may be a good way to promote your business.

1.  It is easy to publish and distribute them with a press release distribution service and you can send them out whenever you have something newsworthy.

2.  Press releases now let you use video and images to convey your message which makes them more interesting.

3.  With the Internet, smart phones, tablets and iPods people can read them anywhere.

4.  With social media today there is a chance it can go viral.

5.  If you use keywords specific to your business it can improve SEO.

If you are going to try and write one for the first time here is link to help you get started http://www.wikihow.com/Write-a-Press-Release

Call us if you have any questions.

 

 

 

Once you have your website online you should start paying attention to your website statistics.  Have you used Google Analytics before?  Have you installed Google Analytics?  Do you know which metrics to track?  If you are a new business just starting out online, Google Analytics may be unfamiliar and confusing.

Below are a few tips on which metrics to track to get an idea of what visitors are doing on your site.

1. Keywords Searched – Which terms bring the most traffic

2. Bounce Rate – Tracks % of people who went to your site and “bounced “ off after visiting only one page.  Maybe the user isn’t finding what they are looking for or there is no call to action on the landing page,  leaving no reason for them to explore your site further.

3. Conversion – When a visitor goes beyond browsing and takes action.  Signs up for the newsletter, fills out a contact form or makes a purchase.  This is the primary goal of your website.

4. Traffic Sources –Tells you where traffic is coming from.  Is it search traffic, direct traffic, referral traffic or from a paid ad campaign?

5. Content -Shows which content performs best.  Looking at your most popular pages will tell you what visitors are interested in.  It may also help you see where you are losing the audience.

6.  Social Media– If you use social media for your business this metric will tell you how social media is impacting your business.  It shows how many people are finding you on social media sites and whether you are getting any conversions.

Once you understand the basic metrics you may want to look deeper and get familiar with navigation patterns, new versus returning visitors and other more in depth statistics.

Google Analytics can provide a lot of valuable information about your website’s optimization.   We can help if you have any questions.

This week’s tip is about optimizing your website.  SEO (search engine optimization) is essential to get your website on the first page of search results for your keywords.

A well optimized website will increase web traffic, result in higher search engine rankings and will satisfy customers because they will find what they are looking for when they search.  All this creates an opportunity for a lead or sale.

So what makes a well optimized website?

1.  Pages that perform well in search engines and have link titles and alt descriptions with keywords

2.  Compelling content that incorporates keywords in header and text will help conversions

3.  Pages that influence visitors to follow navigation to accomplish a conversion, a sale, a registration or a contact

4.  A well optimized website should produce the best results for both search visits and conversions

Many sites are not properly optimized to rank high in the search engines.  Optimizing your site just might help you stay ahead of competitors.

 

Why establish a brand?   Because it has Power!

Brand is the impression a customer has about a product or service.  It is your company reputation!

Some believe a brand is a combination of logo, words, colors, personality, price, and service.  A strong brand can influence your target market and may help entice others outside your target market.

Your brand should communicate to people what you stand for and highlight your uniqueness.

How you want your brand to be viewed by customers is up to you.  A successful brand will bring loyalty.   Here are 5 things a brand can do for your business.

1. Identify your business
2. Establish your reputation as an expert
3. Connect you and your target market
4. Build trust
5. Make your business stand out from the competition

Clients play a big role in helping establish your brand.  You need to go above and beyond so you have satisfied clients who are willing to vouch for your success.  This will build credibility and brand.

Once you have a strong brand established, stick with it and continue to market your brand.

Whether it be a press release, webinar, social media, or whatever other channel you choose, you need to continue to put your name out there.  Keep reaching out to clients and prospects and you can turn a great brand into a stellar brand.