Tips on how to more effectively market your website and increase your ROI.
If you use social media and want to build a following, try this idea. Start a Contest Here are a few tips to get started. Decide what type of prize you can afford that is enticing enough to keep the buzz going. Get people’s attention on social media by asking them to submit a great…
The biggest goal of any website is to get customers to take action. Conversion Optimization is getting a higher number of visitors to take action and become a lead or a customer. Here are some Tips to help get conversion rates up 1. Do website optimization first to get your bounce rate down. This will…
Press releases have changed over the years. Your company may be launching a new product or service, having a grand opening for a new location or sponsoring a charity event which involves a well known personality. You may even have won an award in your industry. Try a press release if you have a newsworthy,…
If you haven’t thought about mobile websites and mobile marketing, now is the time. Mobile internet usage is only going to increase and is expected to overtake desktop internet usage in the next year or two. Here are are some mobile stats I found online. One half of all local searches are performed on mobile…
Once you have your website online you should start paying attention to your website statistics. Have you used Google Analytics before? Have you installed Google Analytics? Do you know which metrics to track? If you are a new business just starting out online, Google Analytics may be unfamiliar and confusing. Below are a few tips…
This week’s tip is about optimizing your website. SEO (search engine optimization) is essential to get your website on the first page of search results for your keywords. A well optimized website will increase web traffic, result in higher search engine rankings and will satisfy customers because they will find what they are looking for…
Why establish a brand? Because it has Power! Brand is the impression a customer has about a product or service. It is your company reputation! Some believe a brand is a combination of logo, words, colors, personality, price, and service. A strong brand can influence your target market and may help entice others outside your target…