This week’s tip is about optimizing your website. SEO (search engine optimization) is essential to get your website on the first page of search results for your keywords.
A well optimized website will increase web traffic, result in higher search engine rankings and will satisfy customers because they will find what they are looking for when they search. All this creates an opportunity for a lead or sale.
So what makes a well optimized website?
1. Pages that perform well in search engines and have link titles and alt descriptions with keywords
2. Compelling content that incorporates keywords in header and text will help conversions
3. Pages that influence visitors to follow navigation to accomplish a conversion, a sale, a registration or a contact
4. A well optimized website should produce the best results for both search visits and conversions
Many sites are not properly optimized to rank high in the search engines. Optimizing your site just might help you stay ahead of competitors.