Is Your About Us Page Effective?

David KauffmanSEO

If you don’t have an About Us page that is your first mistake.  Many believe this is one of the first pages people will look at.  People want to know who you are and what your company is all about and this page is a way to connect on a somewhat personal level.

Your About Us page can connect with people in several ways.  So what do you include on this page?

1. Give your name and post a professional current photo of yourself sharing whatever information in your profile you feel will connect with a prospect.  When they can put a face to a name it will be much easier to remember you.

2. Provide accurate contact information.

3. Provide a brief company description, how long you have been in business, and talk about your business philosophy.

4. Let them know how you can help.  Provide content that tells them what you have to offer, why you are special and what value you can provide.

If you are a small lesser know business, customers may not want to take a chance on you without knowing what you are all about.  Make the most of this page and market yourself!