Why Do You Need Interactive Content? Content marketing was king and that use to be enough. However, people are moving away from reading text and are looking for things that will engage them. More and more marketing now includes “interactive content” which can help get more leads. “Interactive content is content that starts dialogue with…
Both types of marketing, online and offline, can contribute to your website’s success. Most people concentrate on online marketing because they feel nowadays everyone is online. As of 2012, 78% of people used the internet. That leaves 22% who will never see your online marketing. Here are a few ways to incorporate Offline Marketing into…
If you use social media and want to build a following, try this idea. Start a Contest Here are a few tips to get started. Decide what type of prize you can afford that is enticing enough to keep the buzz going. Get people’s attention on social media by asking them to submit a great…
How to Get People to Read Your Content? Here are some interesting statistics. 79% of web visitors scan rather than read. Internet users spend 80% of their time looking at information on a page visible without scrolling or what’s called “above the fold”. They are looking for the most important and relevant information first. Users do scroll,…
The biggest goal of any website is to get customers to take action. Conversion Optimization is getting a higher number of visitors to take action and become a lead or a customer. Here are some Tips to help get conversion rates up 1. Do website optimization first to get your bounce rate down. This will…
Press releases have changed over the years. Your company may be launching a new product or service, having a grand opening for a new location or sponsoring a charity event which involves a well known personality. You may even have won an award in your industry. Try a press release if you have a newsworthy,…
What Do I Do When My Business is Slow? Memorial day is the official start of summer. For some businesses summer can be a slow time. What tasks should you work on during a slow season? Here are some responses from people on yec.com 1. Touch base with past and present clients and thank them…
If you haven’t thought about mobile websites and mobile marketing, now is the time. Mobile internet usage is only going to increase and is expected to overtake desktop internet usage in the next year or two. Here are are some mobile stats I found online. One half of all local searches are performed on mobile…
Once you have your website online you should start paying attention to your website statistics. Have you used Google Analytics before? Have you installed Google Analytics? Do you know which metrics to track? If you are a new business just starting out online, Google Analytics may be unfamiliar and confusing. Below are a few tips…
This week’s tip is about optimizing your website. SEO (search engine optimization) is essential to get your website on the first page of search results for your keywords. A well optimized website will increase web traffic, result in higher search engine rankings and will satisfy customers because they will find what they are looking for…