Is Your About Us Page Effective? If you don’t have an About Us page that is your first mistake. Many believe this is one of the first pages people will look at. People want to know who you are and what your company is all about and this page is a way to connect on…
Why establish a brand? Because it has Power! Brand is the impression a customer has about a product or service. It is your company reputation! Some believe a brand is a combination of logo, words, colors, personality, price, and service. A strong brand can influence your target market and may help entice others outside your target…
Google Analytics is a service offered by Google that gives detailed statistics and reports about the visits to your website. If you see you had a visitor to your website that spent 00:00 time on your site you are probably wondering how could that be possible? The explanation is Google can only record a time stamp…
Are you SEO strategies not working out well and you feel like you are behind your competition? You may want to try Video Marketing. Video marketing and mobile marketing are on the rise. According to the Content Marketing Institute’s (CMI) benchmark report released in 2012, approximately 52 percent of B2B brands reported using video marketing as…
We rang in the New Year, sang Auld Lang Syne. Will your business see growth in 2013? If you haven’t already done so you should be working on some of these marketing goals for 2013. Google’s Panda Update in 2012 hit a lot of websites hard and a lot of businesses are still trying to…
SEO is the acronym for Search Engine Optimization. Every website needs this as it is the proven way to help get your business found online in organic searches. It is just not enough to have a nice looking website and have it live on the internet. With SEO you get more visibility, which means more visitors…
Link building is getting other websites to have a link to your website. This is a very important strategy in SEO (Search Engine Optimization) and applies to a website or blog. It isn’t enough to get your website up live and hope someone finds you. You have to work to get traffic to your site….