Video Marketing

David KauffmanFeatured, SEO

SEO strategies not working out well and you are behind your competition?  You may want to try Video Marketing.  Video marketing and mobile marketing are on the rise.  According to the Content Marketing Institute’s (CMI) benchmark report released in 2012, approximately 52 percent of B2B brands reported using video marketing as a content strategy in 2011.  In 2012 it went up to 70 %.  CMI reports that 58 percent of B2B marketers believe video is an effective tactic and helps conversion rates.

People love to share video across the web.   Video engages people and after watching a good video of your product or service consumers might be  persuaded to call or  fill out a form.  Using popular video-sharing websites can help a company lessen the technical burden and help mix video with social media marketing campaigns.  Two popular video-sharing services are YouTube and Vimeo.

When using video include strong descriptions and keywords in the titles.  It may also be beneficial to add text of the content posted.  Combining video with well written content may jump start your SEO for 2013.