If you use social media and want to build a following, try this idea.
Start a Contest
Here are a few tips to get started.
Decide what type of prize you can afford that is enticing enough to keep the buzz going.
Get people’s attention on social media by asking them to submit a great picture or caption that relates to your product or service. Make it clear that entries must relate to your brand. As people join in this will create excitement and help build followers as the content is shared.
Decide and make it clear where and how you will accept submissions.
Keep people informed as to when and how winners will be announced.
Announce the winner on your website and that will drive traffic.