There is an addiction to Smartphones.

This is fact according to an IDC study which surveyed over 7000 users between 18 and 44.

Retailers need to start working on their mobile marketing strategy.

72% of smartphone owners used their devices while shopping

27% of cell owners used their phone while inside a store to look up the price of a product

28 % of cell owners used their phone while inside a store to look up reviews of a product

69% grab their phones as soon as they wake up

79% look at their phones within 15 min of waking up

Users visit FB 13.8 times throughout the day

78% of smartphone users check their email on their devices

48% use their smartphones at the gym

Guess we can call this an addiction..do you agree?