The World is Addicted to Smartphones
There is an addiction to Smartphones.
This is fact according to an IDC study which surveyed over 7000 users between 18 and 44.
Retailers need to start working on their mobile marketing strategy.
Here are some stats I found in research:
72% of smartphone owners used their devices while shopping
27% of cell owners used their phone while inside a store to look up the price of a product
28 % of cell owners used their phone while inside a store to look up reviews of a product
69% grab their phones as soon as they wake up
79% look at their phones within 15 min of waking up
Users visit FB 13.8 times throughout the day
78% of smartphone users check their email on their devices
48% use their smartphones at the gym
Guess we can call this an addiction..do you agree?
How can you thrive with this trend?
Keeping up with the latest information about optimizing mobile search and voice search is going to be a key to success in online business in the future.
Evaluating your Google Analytics to see what percentage of your traffic comes from mobile devices vs desktops. We have a few businesses that still get most of their traffic via desktop uses, and they are happy to clearly see this is true for them in the data that is collected from Google.