Is There a Good Way to Ask for a Referral?
Asking clients for referrals can be uncomfortable. Are you concerned seeking referrals will make you sound like you are begging for business? Will it turn your clients off or hurt your current relationship with them? You wouldn’t want that. But asking for referrals can be a pretty simple and cheap way to try and get more business. It depends on how and when you do it.
Here are a few suggestions.
Approach the clients who you are in contact with regularly. A good time to ask is when your client is telling you how they appreciate all you have done for them or after they have posted a raving testimonial or sent you an appreciation email or note. Thank your client for the positive words and say something like this, “Are there one or two people you think I should meet who may benefit from our services? I’d be happy to call them and introduce myself.” Most customers who are happy with the experience and solution you provided them will be willing to give a referral especially if you remind them of the value your service provided them. Do a great job, be professional, reliable and create credibility and clients will tell others and you won’t have to ask.
If you do have to ask it will take confidence and practice. You can’t worry about people saying no. Not everyone will need your service or product but if you don’t ask you may miss an opportunity for a new client. Remember it never hurts to ask, but make sure you ask the right way.
Lastly, remember to thank the person who gave you a referral. Give them a call, send them a note or show your appreciation in some way. That will leave a good impression.