It’s Time to Consider Mobile Marketing

David KauffmanSEO, Uncategorized, Weekly Tips

If you haven’t thought about mobile websites and mobile marketing, now is the time. 

Mobile internet usage is only going to increase and is expected to overtake desktop internet usage in the next year or two.  Here are are some mobile stats I found online.

One half of all local searches are performed on mobile devices.

Global mobile traffic now represents roughly 13% of Internet traffic.

There is a huge growth rate in mobile traffic across the world especially in Asia which had an increase of 192% between 2010 and 2012.

 29% of mobile users are open to scanning a mobile tag to get coupons.

1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store

From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively.

Will these stats encourage you to invest in mobile marketing?  They should.