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SEO

How to Get People to Read Your Content

How to Get People to Read Your Content?

Here are some interesting statistics.

79% of web visitors scan rather than read.

Internet users spend 80% of their time looking at information on a page visible without scrolling or  what’s called “above the fold”.  They are looking for the most important and relevant information first.

Users do scroll, but they only give 20% of their attention to information below the fold.

So how do you get people to read more of your content?

1. Write less and set up your text so it’s easy to “scan”.  This may help hold their attention.

2. Get to the point right away.  Put important content first.  Users are much more likely to scroll past the fold if the first content they see captures their attention and offers a solution to their needs.

3. Use bolded headings and subheadings that make sense and include keywords of the content.

4. Use bulleted lists when you can to break up content.  Bullets are also easy to scan.

5. Image captions are read consistently so make them intriguing.

6. Use numerals on the web instead of spelling out numbers. This takes up less space and grabs the readers attention.

If you can get readers attention when skimming, by doing some of these things, they may slow down and read more carefully and take in more of your content.

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SEO Weekly Tips

How Is Your Website Converting?

The biggest goal of any website is to get customers to take action.  Conversion Optimization is getting a higher number of visitors to take action and become a lead or a customer.

Here are some Tips to help get conversion rates up

1. Do website optimization first to get your bounce rate down. This will definitely help you get conversions. After all, if visitors don’t stay you have no chance at a conversion.

2. People buy on emotion, passion, and desire. Get them excited.

3. Sell benefits of products and services not the features.

4. Use testimonials as a way to build trust.

5. Do split testing with 2 different pages to see which performs better.

6.  Make it easy for visitors to take action with easy to locate call to action buttons.

7. Try different registration forms and ask only for data you need. Asking too much information will make them suspicious.

8. Cut down on text on your website.  Try great headlines and bulleted lists if you want them to read text.

Check out our Conversion Optimization page and SEO Calculator.

 

 

 

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SEO Weekly Tips

Consider Writing a Press Release

Press releases have changed over the years.

Your company may be launching a new product or service, having a grand opening for a new location or sponsoring a charity event which involves a well known personality.  You may even have won an award in your industry.  Try a press release if you have a newsworthy, even weird human interest story that may catch on.

Here are a few reasons a press release may be a good way to promote your business.

1.  It is easy to publish and distribute them with a press release distribution service and you can send them out whenever you have something newsworthy.

2.  Press releases now let you use video and images to convey your message which makes them more interesting.

3.  With the Internet, smart phones, tablets and iPods people can read them anywhere.

4.  With social media today there is a chance it can go viral.

5.  If you use keywords specific to your business it can improve SEO.

If you are going to try and write one for the first time here is link to help you get started http://www.wikihow.com/Write-a-Press-Release

Call us if you have any questions.

 

 

 

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SEO

What Do I Do When My Business is Slow?

What Do I Do When My Business is Slow?

Memorial day is the official start of summer.  For some businesses summer can be a slow time. What tasks should you work on during a slow season?  Here are some responses from people on yec.com

1.  Touch base with past and present clients and thank them for their business.

2.  Reorganize and refresh.  Update website, redesign marketing materials, or research a new marketing strategy.

3.  Write blog content.  Stockpile some blog content and save it for the start of the busy season when web traffic is up again.

4.  Survey customers and find out what they think of your brand and what they want.

5.  Figure out which social media might be best for you or learn how to use a new one.

6.  Reflect on your mission and purpose.  What changes could you make to be more on track with your mission and purpose?

7.  Read and learn about what’s new with technology, and social media.

8.  Revisit old ideas that you may have put aside.

There are numerous things you can be doing during slow periods.  Take advantage of the time and get geared up for busier seasons.

When someone asks you, “What Do I Do When My Business is Slow?” You’ll have a nice list of ideas to share and mastermind what to do next.

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SEO Uncategorized Weekly Tips

It’s Time to Consider Mobile Marketing

If you haven’t thought about mobile websites and mobile marketing, now is the time. 

Mobile internet usage is only going to increase and is expected to overtake desktop internet usage in the next year or two.  Here are are some mobile stats I found online.

One half of all local searches are performed on mobile devices.

Global mobile traffic now represents roughly 13% of Internet traffic.

There is a huge growth rate in mobile traffic across the world especially in Asia which had an increase of 192% between 2010 and 2012.

 29% of mobile users are open to scanning a mobile tag to get coupons.

1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store

From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively.

Will these stats encourage you to invest in mobile marketing?  They should.

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SEO Weekly Tips

6 Google Analytic Metrics to Track

Once you have your website online you should start paying attention to your website statistics.  Have you used Google Analytics before?  Have you installed Google Analytics?  Do you know which metrics to track?  If you are a new business just starting out online, Google Analytics may be unfamiliar and confusing.

Below are a few tips on which metrics to track to get an idea of what visitors are doing on your site.

1. Keywords Searched – Which terms bring the most traffic

2. Bounce Rate – Tracks % of people who went to your site and “bounced “ off after visiting only one page.  Maybe the user isn’t finding what they are looking for or there is no call to action on the landing page,  leaving no reason for them to explore your site further.

3. Conversion – When a visitor goes beyond browsing and takes action.  Signs up for the newsletter, fills out a contact form or makes a purchase.  This is the primary goal of your website.

4. Traffic Sources –Tells you where traffic is coming from.  Is it search traffic, direct traffic, referral traffic or from a paid ad campaign?

5. Content -Shows which content performs best.  Looking at your most popular pages will tell you what visitors are interested in.  It may also help you see where you are losing the audience.

6.  Social Media– If you use social media for your business this metric will tell you how social media is impacting your business.  It shows how many people are finding you on social media sites and whether you are getting any conversions.

Once you understand the basic metrics you may want to look deeper and get familiar with navigation patterns, new versus returning visitors and other more in depth statistics.

Google Analytics can provide a lot of valuable information about your website’s optimization.   We can help if you have any questions.

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SEO Weekly Tips

Optimize Your Website

This week’s tip is about optimizing your website.  SEO (search engine optimization) is essential to get your website on the first page of search results for your keywords.

A well optimized website will increase web traffic, result in higher search engine rankings and will satisfy customers because they will find what they are looking for when they search.  All this creates an opportunity for a lead or sale.

So what makes a well optimized website?

1.  Pages that perform well in search engines and have link titles and alt descriptions with keywords

2.  Compelling content that incorporates keywords in header and text will help conversions

3.  Pages that influence visitors to follow navigation to accomplish a conversion, a sale, a registration or a contact

4.  A well optimized website should produce the best results for both search visits and conversions

Many sites are not properly optimized to rank high in the search engines.  Optimizing your site just might help you stay ahead of competitors.

 

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SEO Website Design

Is Your About Us Page Effective?

Is Your About Us Page Effective?

If you don’t have an About Us page that is your first mistake.  Many believe this is one of the first pages people will look at.  People want to know who you are and what your company is all about and this page is a way to connect on a somewhat personal level.

Your About Us page can connect with people in several ways.

So what do you include on this page?

1. Give your name and post a professional current photo of yourself sharing whatever information in your profile you feel will connect with a prospect.  When they can put a face to a name it will be much easier to remember you.

2. Provide accurate contact information.

3. Provide a brief company description, how long you have been in business, and talk about your business philosophy.

4. Let them know how you can help.  Provide content that tells them what you have to offer, why you are special and what value you can provide.

If you are a small lesser know business, customers may not want to take a chance on you without knowing what you are all about.  Make the most of this page and market yourself!

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SEO Weekly Tips

5 Reasons to Establish a Brand

Why establish a brand?   Because it has Power!

Brand is the impression a customer has about a product or service.  It is your company reputation!

Some believe a brand is a combination of logo, words, colors, personality, price, and service.  A strong brand can influence your target market and may help entice others outside your target market.

Your brand should communicate to people what you stand for and highlight your uniqueness.

How you want your brand to be viewed by customers is up to you.  A successful brand will bring loyalty.   Here are 5 things a brand can do for your business.

  1. Identify your business
  2. Establish your reputation as an expert
  3. Connect you and your target market
  4. Build trust
  5. Make your business stand out from the competition

Clients play a big role in helping establish your brand.  You need to go above and beyond so you have satisfied clients who are willing to vouch for your success.  This will build credibility and brand.

Once you have a strong brand established, stick with it and continue to market your brand.

Whether it be a press release, webinar, social media, or whatever other channel you choose, you need to continue to put your name out there.  Keep reaching out to clients and prospects and you can turn a great brand into a stellar brand.

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Google Products SEO

How Can Someone Spend 00:00 Time on My Website?

Google Analytics is a service offered by Google that gives detailed statistics and reports about the visits to your website.  If you see you had a visitor to your website that spent 00:00 time on your site you are probably wondering how could that be possible?

The explanation is Google can only record a time stamp when a visitor goes to another page on your website from the landing page.  If they don’t click on any other links or browse another page it will not record any time and this is considered a “bounce”.

So why does Google track that type of traffic?  A possible reason is they want to keep track of non relevant traffic.  In Google’s eyes if the visitor only browses one page even for a decent amount of time, that is not relevant traffic.  A visitor looking at only one page is not finding what they are looking for and will not convert to a lead or sale.

The time on site metric is one of many that will help you with your SEO and paid campaigns.

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