Author: JoAnn Kauffman

The Best in Mobile Marketing APPS

Mobile apps seem to always get into our marketing conversations these days. A recent report by the analytics firm, App Annie shows the total IOS and Google Play app downloads topped more than 260 billion in the year 2014. So what’s in these apps for us? The marketer’s role has evolved dramatically over the years […]

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Spring Cleaning Your Online Marketing

We are now in the month of April which means spring flowers, spring clothes and spring cleaning.  Not only does spring cleaning apply to your closets, but it also applies toward your business.  You will always want to clean up, clean out and refresh.  How often do you look at your website, google yourself and […]

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The Importance of Data

The Importance of Data: Before, During and After an Ad Campaign With so many advertising choices available to small-business owners, it’s important to test and track a variety of options to see which work best for you. Using a mix of print, radio, TV, website, billboard, direct mail and other media options can be too expensive […]

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5 New Year’s Resolutions for Marketers in 2016

  It is always refreshing to start every new year with an optimistic outlook for the future.  Of course, many begin each new year with new resolutions.  Rather than focusing on the failures of the past year, it’s always better to set new goals for the new year.  Those new goals may involve regular exercise […]

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Is Facebook Doomed?

For the past few months there has been an increased rise in the number of “niche” social media platforms due perhaps to the heavy criticism networks leveled toward some of the popular social media platforms. For example, Facebook has received some scrutiny recently regarding their lack of privacy and the priority that is given to […]

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