Newsletter Article

5 New Year’s Resolutions for Marketers in 2016


It is always refreshing to start every new year with an optimistic outlook for the future.  Of course, many begin each new year with new resolutions.  Rather than focusing on the failures of the past year, it’s always better to set new goals for the new year.  Those new goals may involve regular exercise and a healthier diet.  For marketers, it is important to establish a set of professional resolutions.  Here are five New Year’s Resolutions for Marketers that will set your professional path toward a very successful 2016.

  1. Coordinate and collaborate with your sales staff on a regular basis.

This should include scheduling regular meetings with all aspects of your sales department.

  • Create a survey asking sales reps to measure the effectiveness of the content of their sales pitch.
  • Plan out a comprehensive content audit to figure out what you have, how it’s used and where it can be found.
  • Create and update the content that is driving the best results and eliminate what is not needed.

2. Create More Data-Driven Content

  • Look at your internal Act-On dashboard to see the status of current campaigns.
  • Keep a list of the top-performing content on your white board and update it weekly.
  • Make a habit to check out industry trends to find out what is working best for today’s marketers.

3. Focus on the Entire Customer Lifecycle

  • Gain more insight into your buyers’ personas as well as what a genuine, qualified lead looks like.
  • Get a better understanding of the kinds of content that moves prospects through the middle and bottom of the funnel.
  • Track the conversion rate at each stage of the funnel.
  • Throughout this process, watch trends and determine how to improve the overall performance. You will also be aware of how individual actions contribute to results.

4. Become More Social

Creating content on social pages only gets you so far.  To succeed, you need to promote it, and social media is a great way to do just that.

In addition to the usual link sharing, try one new way to promote your blog posts every week.

Spend more time reading, sharing, liking and tweeting other posts to built community.

Start commenting on more blog posts.

5.  Make Time for Self-Improvement

It is obvious that all of these resolutions will demand more time, energy and resources for you and your staff.  Take the opportunity to educate yourself on the latest and most effective marketing trends.  It takes time and effort, but there is a big payoff.  Here’s to a bright new year of marketing success for all.

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