Spring Cleaning Your Online Marketing

We are now in the month of April which means spring flowers, spring clothes and spring cleaning.  Not only does spring cleaning apply to your closets, but it also applies toward your business.  You will always want to clean up, clean out and refresh.  How often do you look at your website, google yourself and really look at your marketing strategy?  Has your once well-organized marketing strategy, come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing strategy you try to adopt it and add it to your existing approach.

Strategies and tactics tend to accumulate and linger even when they may not be working as well as you’d like. Like the ill-fitting clothes that accumulate in your closet or the broken tools still in the garage, they are hard to get rid of, whether because of habit, emotional attachment or just plain not getting around to cleaning them out.

To improve your marketing, you’ll need to clean out some old ways of working. While I don’t want to get anywhere near your closet, and in fact I could use some help with mine, I can show you how to clean up your marketing so you’re ready to take advantage of the New Year to grow your business.

You may not want to review your marketing five times a week, but it is a good idea to do it at least once a year. So take out your pencil or fire up your computer and access your marketing:

Your Marketing Strategy

  1. Is your plan working to generate leads and increase sales?
  2. Do you have a well-defined marketing strategy that helps you achieve the three phases of marketing; Getting Attention, Positioning, and Selling?
  3. Do you need to write or rewrite your business plan?
  4. Do you need additional information or coaching to complete your small business marketing plans?
  5. What are you going to do to improve your marketing?

Getting Attention

  1. Does your marketing message prompt prospects to contact you?
  2. Do your ads, letters, and web site motivate prospects to contact you?
  3. What are your conversion rates?
  4. What steps can you take to improve them?

Once you have considered each of these questions, consider revisiting your website.  Are there older photos, reviews, or coupons lingering on your site?  Freshen it up with new content.  The hardest part about cleaning out your closet, attic garage or your marketing is getting started.  It may be time to straighten up or throw out some of your old marketing strategies and tactics and replace them with new and improved ones.  New leads will spring up and your sales will blossom.

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